Bold, unique, innovative – that‘s denim brand Diesel.

The main focus of Diesel has always been jeans. Renzo Rosso founded the brand in 1978 with the intention of making it the most innovative denim brand in the world. Amidst a worldwide oil crisis, diesel was considered to be an alternative fuel. Rosso believed that Diesel will become an alternative to the casual wear giants of the time. The brand has managed to maintain its uniqueness to this day and its name is known to every fashion lover in the world.