Agent Provocateur is a British lingerie brand, renowned for its theatrical, sensual designs.

Founded in 1994 by Dame Vivienne Westwood‘s son Joseph Corré and designer Serena Reese, Agent Provocateur offers lingerie that empowers the wearer. From the start, the brand aimed to be different at every opportunity and developed a recognizable style. Mixing exquisite fabrics and flawless craftsmanship with flattering cuts and a provocative design approach: that’s what Agent Provocateur is all about.