London label Joseph is committed to making luxury essentials for women and men.

Casablanca-born Joseph Ettedgui founded the namesake fashion brand in 1983. His vision of modern sophisticated minimalism is continued today by co-creative directors Anna Lundbäck Dyhr and Frederik Dyhr. Impeccable tailoring, high-quality fabrics, elegant designs, and an air of casual luxury – that‘s what Joseph is all about.