Jil Sander is a German fashion brand, loved by its customers for a ‘‘less is more‘‘ approach.

German designer Jil Sander launched her eponymous label in Hamburg in 1968. In the 90s she cemented her reputation as a queen of pared-back minimalism — an aesthetic that is still followed by Co-creative Directors Luke and Lucie Meier today. Expect clean lines, modern silhouettes, and a calm color palette.